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Arsenal Inc. Takes Bold Action to Support Brick & Mortar Stores
Arsenal Inc., a trusted leader in the firearms industry, is launching a pilot subsidy program backed by a fund of up to $500,000 to provide critical support to brick-and-mortar gun shops. This initiative offers substantial subsidies and discounted Arsenal products, giving these stores a fighting chance to survive and thrive in an increasingly competitive and regulated marketplace.
This issue is widely acknowledged across the firearms industry, yet no other organizations or manufacturers have taken tangible steps to address it. By taking this bold action, Arsenal aims to set an example for others, demonstrating how we can collectively safeguard the foundation of the firearms industry and protect the Second Amendment.
The Crisis Facing Brick & Mortar Stores
More than 20% of gun shops have disappeared in the past two years, a trend that threatens to weaken the entire industry and erode the infrastructure supporting the Second Amendment. Many remaining stores struggle to compete with online-only retailers, which operate with no inventory, minimal expenses, and paper-thin margins. Meanwhile, brick-and-mortar stores bear the legal and logistical responsibilities of firearm transfers without seeing the full benefits.
These stores are more than just retail outlets—they are community hubs. They educate first-time buyers, foster relationships built on trust, and uphold the responsibility that comes with defending our constitutional rights. Without them, we risk losing not only businesses but also the culture and community that sustain responsible firearm ownership in America.
What Arsenal’s Program Offers
Arsenal’s pilot program, executed in partnership with MSR Distribution, is designed to support brick-and-mortar dealers in tangible and impactful ways:
A Call to Action
This is not just Arsenal’s fight—it’s a fight for the entire firearms industry. Arsenal is leading by example, but we call on other manufacturers and distributors to join us in taking meaningful action to support brick-and-mortar stores.
Visit Us at SHOT Show 2026
Arsenal and MSR Distribution Booth #12054, Venetian Level 2
Learn more about this initiative and how Arsenal Inc. is taking a stand to protect the heart of the firearms industry and the Second Amendment.
See the related article on the Armory Blog!
Requirements to Qualify
What This Program Offers
Special Pricing Qualification
Firearms:
Accessories:
Magazines:
Scope Mounts:
* Preferred Dealer Program qualifications are under development and will be shared soon.
Contact Us to get started!
702.215.3606