MSR Distribution is a wholesale distributor of firearms, optics, ammunition, parts and accessories selling to retailers only.
To start the easy process of becoming one of our valued dealers, please REGISTER for an account.
You will need to submit information about your business to include your FFL license information. Please have copies of your license available when registering for an account on our site.
Once your dealer application has been submitted, you will be contacted by an account manager to complete setting up your account.
NOTE: Pricing is only available to logged in dealers.
MSR Distribution is currently developing a system to automate the delivery of product information to active, registered MSR Distribution customers. You MUST have an account with MSR Distribution in order to apply for this feature. If you are unsure whether or not your company has an active account with MSR Distribution, please call us at 702.215.3606 and inquire. Our product feed system will be completed in phases.
Phase 1: FTP and HTTPS access to product feed files. Authorized customers will be able to access files with full product information, pricing, and stock quantity. Stock quantity files are updated every 5 minutes. This phase is expected to roll out to our customers the first week of February 2019.
Phase 2: Phase 2 will consist of an API system which will facilitate integrating order submission and processing through our website, as well as product data. We anticipate completion of this phase in April of 2019.
In order to receive access to this system, you will need to request access through your MSR Sales representative and supply us with a contact email address (this can be your IT representative or an address other than your sales email) and your MSR customer number. Further information will be supplied upon acceptance.
If you represent a product feed supply company, please direct inquiries to firstname.lastname@example.org
Random emails from individuals with no MSR Account or no information regarding your business interests will be ignored. Please register for an account if you are a retailer, and talk with your sales rep.
If you are a retail customer, none of this applies to you, as we are unable to service retail customers! Request our products through your local retail outlet or favorite online retailer.
1.) Dealer agrees to abide by all applicable manufacturer MAPP Policies
2.) I certify that all licenses required for my business that the location(s) in which it operates have been disclosed, and agree to provide MSR prompt notice of any change with respect to any license requirements, suspension, or revocations.
3.) I certify that I will take all necessary measure to prevent the illegal transfer or use of firearms (including straw purchases) and will assist and cooperate with all federal, state, and local law enforcement agencies to identify, arrest and prosecute all individuals and dealers who illegally obtain, transfer, or use firearms. I will also take all necessary measures to ensure that my customer are familiar with the safe and responsible use of firearms and will abide by all federal, state and local laws
applicable to the sale of firearms and accessories.
4.) I agree that MSR Distribution, at its sole discretions and at any time, unilaterally suspends or terminates, in whole or in part, its sales or services to me for any reason, with or without notice or cause. MSR may request additional information about me or my business practices at any time and my failure to promptly provide such information may result in termination of MSR sales or services to me at MSR’s sole discretion.
5.) To the fullest extent of the law, I agree to indemnify, defend, and hold harmless MSR Distribution and its officers, directors, shareholders, employees, and agents, as well as its successors and assigns, from and against any and all clai ms, losses, liabilities, costs and expenses, including reasonable attorneys fees (Collectively, “Clai m or Expense”) arising from or related to dealers conduct of its business or negligent acts or omissions, willfulmisconduct or failure to comply with any applicable law, rule, or regulation including but no t limited to any clai m or expense attributable to personal injury, sickness, death, or damage to tangible property. The indemnity obligation shall control and supersede any inconsistent terms in any other agreement, document, or writing transmitted from one party to the other.
6.) I certify that the information provided in this application is true and correct and constitutes my agreement with MSR and I acknowledge that MSR is relying upon the accuracy of this information in extending sales and services to the applicant.