How to Become a Dealer

MSR Distribution is a wholesale distributor of firearms, optics, ammunition, parts and accessories selling to retailers only.

To start the easy process of becoming one of our valued dealers, please REGISTER for an account. 
You will need to submit information about your business to include your FFL license information. Please have copies of your license available when registering for an account on our site.

Once your dealer application has been submitted, you will be contacted by an account manager to complete setting up your account. 

NOTE: Pricing is only available to logged in dealers.


MSR Distribution Retail Product Feed

 MSR Distribution is currently developing a system to automate the delivery of product information to active, registered MSR Distribution customers. You MUST have an account with MSR Distribution in order to apply for this feature. If you are unsure whether or not your company has an active account with MSR Distribution, please call us at 702.215.3606 and inquire. Our product feed system will be completed in phases. 

Phase 1: FTP and HTTPS access to product feed files. Authorized customers will be able to access files with full product information, pricing, and stock quantity. Stock quantity files are updated every 5 minutes. This phase is expected to roll out to our customers the first week of February 2019.

Phase 2: Phase 2 will consist of an API system which will facilitate integrating order submission and processing through our website, as well as product data. We anticipate completion of this phase in April of  2019.

In order to receive access to this system, you will need to request access through your MSR Sales representative and supply us with a contact email address (this can be your IT representative or an address other than your sales email) and your MSR customer number. Further information will be supplied upon acceptance.

If you represent a product feed supply company, please direct inquiries to 
Random emails from individuals with no MSR Account or no information regarding your business interests will be ignored. Please register for an account if you are a retailer, and talk with your sales rep.

If you are a retail customer, none of this applies to you, as we are unable to service retail customers! Request our products through your local retail outlet or favorite online retailer.