How to Become a Dealer

MSR Distribution is a wholesale distributor of firearms, optics, ammunition, parts and accessories selling to retailers only.

To start the easy process of becoming one of our valued dealers, please REGISTER for an account or call 702-215-3606.
You will need to submit information about your business to include your FFL license information. Please have copies of your license available when registering for an account on our site.

Once your dealer application has been submitted, you will be contacted by an account manager to complete setting up your account. 

NOTE: Pricing is only available to logged in dealers.

MSR Distribution Retail Product Feed API

MSR Distribution utilizes an API to provide product data and automated order submission to qualified customers. Our API provides product descriptions, categories, attributes, photos, pricing, and inventory. Orders can be submitted through the API with shipping and tracking updates available. Our API is free of charge for all approved customers. API integration into your site is your responsibility, but we do provide technical support.

To be approved, customers should be active MSR Distribution customers in good standing with an MSR website account. Please reach out to your MSR Dealer Specialist for additional information and application forms.

We also offer an FTP file system for product data retrieval, but all orders must be submitted through the API.